DEMON RACE

I led the rebranding of Demon Race, an official Ducati apparel retailer, developing a unique visual identity centered on a mascot—a playful nod to the owners' chihuahua, Demon, and inspired by racing mascots like Marquez’s ant and Quartararo’s devil. Beyond the logo, I designed a whole brand experience, from the mascotte to the truck wrap, stationery, merchandising, shopper, social media and staff accessories, ensuring every touchpoint communicated the brand's bold, "demonic" character. Additionally, I developed the e-commerce UX/UI, aligning the digital and physical experiences, ensuring the brand's impact online and on the racetrack, all while connecting with the competitive spirit of motorsports enthusiasts.

Re-Branding, Brand identity, Brand experience